top of page

UX UI
Copywriting
Cross Platform Design
Research

Livia Landing Page

The Off Switch For Menstrual Pain

Livia’s patented SmartWave™ technology uses unique micro-pulses to stimulate nerves and block painful cramps, is helping women across the globe overcome menstrual pain more effectively, quickly, and safely than with drugs alone. Livia significantly reduces, and even eliminates the sensation of menstrual pain. Livia is portable, fashion-forward, easy to use, and worn comfortably and discreetly under outfits.

Frame 11.png

​Problem Statement

Despite the unique approach to period pain relief, Livia faced difficulty in attracting and converting new customers. Traditional pain relief methods were more familiar to potential users, making it challenging for Livia to stand out as a non-medicinal alternative.

The Challange

My role was to create a landing page that would attract, engage, and convert cold traffic. This meant effectively communicating Livia's value in a way that resonated with users who may not yet see period pain management as a problem that could be solved without medication.

Solution

Following Eden Bidani's framework, I crafted a user-centered landing page, incorporating persuasive copywriting, effective UI/UX elements, and clear value-driven messaging:

  • Copywriting: Emphasized Livia's unique value proposition as a modern solution for period pain relief, crafted to address the hesitations of first-time visitors.


     

  • UI/UX Design: Designed an intuitive interface with visual storytelling, and a seamless layout that guides users to understand and trust Livia's benefits.

Project Goals

1

Drive Awareness
Showcase Mylivia as an innovative, reliable alternative
to traditional painkillers.


4

Ensure Accessibility
Make the design mobile-friendly and easy to navigate.

2

Build Trust
Use testimonials, transparent information, and product guarantees to reassure visitors.

5

Boost Conversion Rates
Use targeted copy that encourages purchases.


3

Increase Engagement
Design interactive elements to captivate new users, such as a pain relief comparison tool.

Wireframes

Frame 469543562.png

Research

  • Analyzed similar pain relief products to uncover pain points, gaps, and opportunities in Livia's positioning.

  • Reviewed high-converting landing pages for insights on layout, CTA placement, and engaging content.

  • Researched Eden Bidani’s cold traffic method to address user pain points, objections, and urgency.

  • Studied common alternatives like medications, heat therapies, and lifestyle adjustments to highlight Livia's advantages.

Research Methods

1

Copywriting Approach

4

Journey Mapping

2

Design Review

5

Persona

3

Competitor Analysis

Final Design

Frame 469543555.png
Frame 469534556.png
Group 469415.png
Group 469397.png

More Projects

Whatsapp
bottom of page